THE ARTISAN ROW WAY
We believe a special kind of magic happens when an artist feels compelled to deviate
from an established pattern. Limited edition, often one-of-a-kind, sometimes startling,
and in our point of view, always beautiful, these artistic anomalies enable us to
acquire luxurious rugs, handmade in India, at prices well below the norm. In Artisan
Row we celebrate personal artistic expression, the rebels and the unconventional,
in stock and available now.
The making our handmade rugs operates on a decentralized model, supported by comprehensive
quality checks along the way. With this approach, we are able to work with and support
specialist artisans in many different locations, but ensure the highest quality
in the end results.
Through a grassroots network that requires specialised logistical support, raw material
is dropped off at an artisan’s home where they work on the product. When completed,
the rug is picked up at the weavers doorstep and sent on to the next stage of the
rug making progress. These visits also ensure that weavers are paid every month
at their looms. These networks stretch across 600 villages in India through an intense
grassroots network to connect 40,000 artisans. Jaipur’s artisans thus have the ability
to work from home more comfortably than most entrepreneurs and corporate employees
across the world!