Interior designers Lauren Learner, Veronica Solomon, and Dan Mazzarini get personal with client relations. From timing and budget to personal aesthetics and trending styles, here are their most-asked client questions—asked and answered.
Lauren Learner, Living With Lolo
Based in Scottsdale, Ariz., Lauren Learner is the founder of interior design firm Living With Lolo, which has a keen eye for clean lines, mixed metals, colors, and timeless pieces. Learner has been named one of Arizona’s top 10 interior designers.
What does full-service design mean?
Full-service design means that we handle every element of the process for our
clients. From the initial meeting and learning about the client to
interpreting their design style and designing a space for them, we handle all
ordering, tracking receiving, and installation of the entire project for them
so they can focus on their career or family life—not about the details of what
is going to arrive when and how to take care of a damaged piece of furniture.
How expensive it is to hire a designer?
Designers bill for the overall vision and the creative process. While it is an
investment to hire a designer, you’re often not paying more for the actual
products than you would if you went out and purchased them on your own.
Working with a designer not only gives you a fully unique and curated space,
but you avoid costly mistakes you may have made if you tackled the project on
your own.
How do I identify my style?
The best way to define your style is to start saving inspiration images from
Pinterest
or
Instagram
and look for the commonalities between them. While they may be different
design styles, there are often ways to pull them together. A lot of the time
we find that our projects can’t truly be defined as one style but are rather a
curated blend of various things that our clients love.
How far in advance should I hire a designer?
Thinking
about your project in advance is key! As we work to find our new norm with the
supply chain challenges for all items, we are seeing it take six months to a
year to get projects finished (and that is without construction!). If you have
an important date you need to have your furniture by, start early and make
sure to communicate that date to your designer so they can let you know if
it’s reasonable or not.
Where do you start when designing a room?
When
designing a space, we like to start with one key piece that really speaks to
us, then design from there. Perhaps our jumping-off point is a really
fabulous rug, then we pick out the other elements in the space to work with that piece.
Veronica Solomon, Casa Vilora Interiors
Interior designer Veronica Solomon serves Katy, Texas, and the surrounding areas with eclectic, bold, and whimsical home decor through her firm, Casa Vilora Interiors. She is the recipient of many prestigious awards, including IDS Designer of the Year, KBB Person of the Year, and more.
Is it possible to incorporate pieces I already own?
Absolutely! We love to create spaces that are storied and personal to our
clients. We start with treasured pieces you already own to give your home
authenticity and character. In some cases we can incorporate them as they are,
while in other cases we may need to refresh or repurpose them in some way
What can I realistically achieve with the budget I have?
Your investment amount is one of the most important conversations we will have
during the design process. For us, the starting point is what your ideal
vision is for your home. As your designer, we aim to make sure that grand
vision is achieved first and then we establish the budget. In the case where
the vision costs more than what is available in the budget, we make thoughtful
revisions to reach the perfect middle ground. But we prefer to have the design
figured out first, then the budget.
How do I go about hiring contractors?
We work with a vast network of trade professionals who we can refer to you for
your project. While you will hire and pay contractors your hire directly, we
are committed to helping you make the best decision for building your team. We
will provide all the designs, materials, and finish selections and communicate
with your contractors, including the ones we refer. We help you with what to
look for, what questions to ask, what qualifications are needed for your
project, and even a review of their bids. We also make site visits during the
project to ensure our designs are being executed at the highest level.
How do I incorporate pattern and color without getting overwhelmed with too
much of it?
A lot of the colorful rooms you see in our portfolio begin with a neutral
base, then color and pattern are layered in to achieve the depth you see in
the finish space. Neutral does not always mean beiges and browns. Every color
has a neutral version. For example, we consider navy a neutral. We can add in
as much color and pattern as you can handle through rugs, textiles,
accessories, florals, or we can apply a lighter hand with the color and
pattern.
How long will it take?
From the initial consultation phase to our design presentation, we have full
control and it takes around eight to 10 weeks. With the supply chain
challenges and labor shortages we are seeing, it has become increasingly
challenging to determine a definite timeframe upfront. We are seeing lead
times on upholstery as long as nine months in some cases. We will do our best
to source items that are not on long lead times and work closely with trades
people to keep the schedules moving forward, but we ask for some patience as
we navigate some of the unknowns. We are committed to staying in constant
communication with you throughout the project so you will always know what to
expect.
Dan Mazzarini, BHDM Design
Dan Mazzarini is the creative director and principle of New York’s BHDM Design, a collective of designers, architects, artists, and illustrators. The firm specializes in delivering spaces that speak to their clients’ personal narratives.
If you had to spend more on one area of a project, where would you
spend?
Lighting is the most important—from fixtures to lightbulbs—the combinations
really set the tone for a space. I like fixtures that give a soft, warm light.
Often I’ll change out a table shade to a white or warm white paper shade to
make it feel both updated when off and warm when lit. And dimmers on
everything. Dimming lights is an instant room-maker. And, of course, the
second most important are
rugs. Rugs can set a color, mood, and intensity for a room. Rugs and lighting are
the anchors of a room.
Can I have things that are beautiful and usable? AKA—what about the
kid-factor?
In a word, yes! Fibers have come so far, making fabrics and rugs both
durable and beautiful.
Jaipur Living
has beautiful lines of
indoor/outdoor
and polymide-based rugs that are stain resistant and set a fantastic,
worry-free foundation for a room. For families, I always try to pull fabrics
that are acrylic, hospitality grade, or very
cleanable. So many manufacturers are making gorgeous outdoor fabrics that are so
pretty they live well anywhere. So, yes: You can have it all!
What white do I use?
Such a good question, and every designer has their favorite. For me, it really
depends on the desired outcome, but my shorthand is: For the whitest, pure
white,
Benjamin Moore
Super White (which is a ready-mixed color). For an off white, White Dove is a
go-to and used with regularity in many projects.
Dark floors or light floors?
For me, the answer is white floors—I love a white glossy painted
floor. I’ve done them in client’s homes, showrooms, offices, hotels, and even
my own house now. They bounce around light so beautifully and are surprisingly
easy to keep clean (even red wine!). My favorite (and only) paint I use
for floors is
Sherwin-Williams
ArmorSeal Rexthane. It’s a two-coat system, but is almost self-leveling and
has a glorious high shine. It can be tinted any color, but my fav is white,
and the best part: It’s super durable. This product was designed for airplane
hangar floors.
Will brass in a bathroom or kitchen look dated?
No, not if you choose the right hardware. Brass is a classic, from NYC
townhouses to quaint country homes. Polished and unlacquered are my favorites.
This makes the brass a “living” metal finish—one that will age and patina to a
beautiful warm brown brass. Stick with classic shapes and forms and brass can
live beautifully in a space.