"My mission is to connect our artisans to themselves by nurturing their creative capacity. They are empowered to fulfill their aspirations and live a dignified life." —N.K. Chaudhary, Founder
Jaipur Rugs Foundation
Make an Impact
When you buy a Jaipur Living rug, you contribute to our artisan community and choose to provide a sustainable life for a family. We acknowledge that change is the only constant, and a positive change can make the world a better place. The goal of the partnership between Jaipur Living and Jaipur Rugs Foundation is to make a difference and achieve social impact. Be a part of a timeless legacy—support the lives of craftspeople and protect the dying art of handcrafted products.
EMPOWERING RURAL INDIA
Jaipur Rugs Foundation works to enhance the livelihood of artisans by building an ecosystem that empowers rural India. We weave in sustainability through training, skilling, and supporting holistic development.
EDUCATING FUTURE GENERATIONS
Education is fundamental to well-round development for both individuals and nations. At Jaipur Rugs Foundation, we emphasize the role of education in furthering socio-economic progress. The Alternative Education Program, which focuses on fulfilling basic educational needs with the help of expertly trained individuals, reaches not only our artisans, but also community members in far-reaching, remote corners of India.
MEET OUR ARTISANS
Our artisans are passionate, dedicated, and creative human beings. Weaving has given these communities access to a sustainable living while reviving an age-old craft. Jaipur Living works with more than 40,000 artisans spread across 600 villages in five Indian states. These artisans—85% of whom are women—are fixtures in their villages and respected global artists.