Jaipur Living August Launch Includes Two New Licensees, 16 Collections, and Nearly 70 Rugs

ACWORTH, GA – July 23, 2020 -- Global rug and textiles furnishings company Jaipur Living is excited to introduce 16 new collections encompassing almost 70 rugs, from exquisite handknotted, hand-tufted, and hand-woven assortments to texture-rich naturals that are soft to the touch. Designers have a wide range of perfect summer colors to choose from including saturated hues, desert neutrals, or laid-back and on-trend Turkish sun-faded looks. The product coinciding with this launch goes live on the Jaipur Living website in August.

“We’re proud of Jaipur Living’s August launch,” said Director of Product Development Steven Sorrow. “It embodies so much of what’s resonating with our customers right now; the Sherpa/Boucle’ look is on fire for example. We’ve taken great care with added details including new textures and on-trend colors. It really elevates the entire launch.”

Highlights:

• A distinctive trio of collections, Newport, Brentwood, and Malibu, from celebrated designer Barclay Butera. They coordinate flawlessly with his relaxed, yet sophisticated furniture line Barclay Butera for Lexington Home Brands.
• The collection debut of Pathways by Verde Home from the Atlanta-based luxury showroom
• Soft and bulky shearling looks in the Nazca, Vestra, and Mendoza collections
• An abundance of detail in the hand-embossed Genevieve collection
• The unique texture of the Brevin performance collection achieved during the carding process
• Softer-feel naturals Bombay and Zealand
• Amazing handknot looks for less in Corbett and Genevieve

Hand knotted

BBB05 Brentwood by Barclay Butera Barrington
The Brentwood by Barclay Butera collection is a more formal expression of this exclusive Los Angeles enclave and presents three designs across five artistically hand-knotted rugs. The Barrington design offers a modern option with a stunning abstract tonal wave in gray and brown.

MBB03 Malibu by Barclay Butera Retreat
The Malibu collection by Barclay Butera finds its inspiration from this eclectic and global beachside community. The Canyon rug showcases a vintage-inspired medallion and is handknotted in a wool and viscose blend with a sophisticated gray and white colorway.

Hand tufted

PVH04 Pathways by Verde Home Rome
Directional micro tufting and a high-low pile help to create the mid-century modern appeal of the Pathways by Verde Home collection. Rome plays up a commanding geometric pattern crafted from natural undyed wools and is available in either brown and tan/taupe or sophisticated gray.

POR01 Portage Fjord
The Portage Fjord rug features a striking abstract design in a refined gray palette. This modern tufted rug comes in a wool blend; its pattern suggests gentle ripples on the surface of a mountain stream.

COM05 Cardamom Bronya
The on-trend colors of the Cardamom collection are scaled back to emulate the look of a rug that’s spent months in the sun in Cappadocia. Hand-tufted in 100% wool, the Bronya rug plays up a natural and gray medallion pattern with updated traditional style.

Hand woven

NBB04 Newport by Barclay Butera Bayshores
Newport by Barclay Butera displays both abstract and geometric patterns with a modern coastal touch. The wool and viscose blend Bayshores design features a soft and luxurious ombré pattern in blue and white that is casually chic and adds subtle texture to any space.

BRV02 Brevin Danan
Brevin is a sturdy hand-loomed performance collection with a hand-knotted backing and unique texture created by hand during the carding process. Danan presents a classic blue and white color palette in an easy-going solids and heathers pattern. Constructed of polyester, Brevin is ideal for homes with kids and pets.

VST01 Vestra Alondra
Simple, textural and easy to place in multiple decors, the Vestra collection’s Alondra design features a soft and bulky shearling look in a stunning wool blend rug. With a soothing white and gray colorway placed in a solids and heathers pattern, Vestra offers loads of global style.

NAZ02 Nazca Coolidge
The 100% wool Nazca collection punctuates the popular Sherpa/boucle’ trend – with added fringe details. A simple gray and white stripes pattern and global style makes Coolidge an easy rug to place in most decors.

GNV03 Genevieve Lizea
The extraordinary hand-embossed Genevieve collection features an abundance of detail. Its wool blend yarns are dip-dyed by hand, creating subtle color changes and a texture that’s both rich and casual. Created on a new digital Jacquard hand loom, the abstract Lizea rug in gray and natural presents the look of a real handknot for a whole lot less.

LNT02 Linnet Jasiel
The Linnet collection embodies the next generation of Jaipur Living’s popular solids collections due to its casual new texture. Made from a blend of wool and rayon from bamboo, the Jasiel rug flaunts a gray and tan trellis, chain and tiles pattern. A casual luxury look and feel that goes great in bedrooms and living areas alike.

COB01 Corbett Teyla
Handwoven with small, intricate over tufts -- the Corbett collection features a great look that’s both tribal and casual. Made of 100% viscose, Teyla comes in a blue and gray dots pattern that’s fits in beautifully with modern decor. The Corbett collection is a handknot look for less.

Flatweaves

CAX02 Calixta Anza
Carding by hand helps distinguish the Calixta collection of flatweave rugs with a high-end casual look. The Anza rug’s summery blue and white trellis chain and tiles pattern in a high-low pile melds beautifully with global and transitional spaces.

MND02 Mendoza Lomita
Mendoza is not your kilim of the past. This is a collection of flatweaves with a bulky on-trend shearling texture. Lomita’s stripes of natural and white are great for west coast and modern decor.

Naturals

ZLN01 Zealand Cecile
The Zealand collection Cecile rug displays a standout trellis chain and tiles pattern in a distinctive gray and natural colorway. Handwoven of jute and viscose for a softer feel, Zealand is at home in modern settings.

BOB08 Bombay Tonal
A handwoven blend of sisal and wool makes the Bombay collection soft to the touch. Its arresting tone on tone pattern in a desert neutral gray palette makes the Tonal rug a natural option for layering.

About Barclay Butera

Barclay Butera is an interior, lifestyle, and product designer. Some of his most recognized and sought-after collections in the marketplace include fabrics, indoor and outdoor furnishings, flooring, rugs, lighting, wall art, bedding, decorative mirrors, and home décor. He is the author of five books: Modern Living; Past, Present, Inspired; Living in Style; Living on the Coast; and Getaways and Retreats. He has appeared on NBC’s Today Show, Extra!, CBS, ABC, Fox, Beautiful Homes & Great Estates and HGTV. Print publication coverage in a myriad of upscale luxury shelter and lifestyle magazines including the New York Times, New York Post, Los Angeles Times, Wall Street Journal, ELLE DÉCOR, House Beautiful, Veranda, Traditional Home, Luxe Interiors + Design, House & Garden, Ocean Home, Western Interiors & Design, Esquire, Robb Report, Modern Luxury, CVLUX, and California Home and Ocean Home magazines. Impressive digital media coverage in 1stdibs, One Kings Lane, Gilt, Rue Magazine, Chairish, Viyet, Homebunch, California Home + Design Magazine, and Architectural Digest rounds out the mix.

About Verde Home

Verde Home is a 10,000-square-foot home furnishings showroom based in Atlanta, Georgia and specializing in an exclusive assortment of custom handmade rugs, upholstery, furniture, and accessories. Open since 2007, they feature products by American Leather Upholstery, Farrow & Ball Paint & Wall Coverings, Selamat Furniture & Lighting and Jaipur Living rugs. They also offer residential and commercial design services through their partner business Laura Walker, Ltd.