Jaipur Living Expands Indoor/Outdoor Category With New Trend Pieces Added to Nikki Chu Home, Veranda, Roland, and Waverny Collections

Debut of Decora by Nikki Chu - Modern Globalism Steps Outside

ATLANTA—July 06, 2017 — — Expanding the best-selling Nikki Chu Home collection of rugs, pillows, poufs and throws, Jaipur Living will introduce Decora by Nikki Chu, a collection of indoor/outdoor flat weave rugs, at the Atlanta America’s Mart 2017 summer market starting July 11, 2017. The collection features transitional patterns on a neutral base with more of a unisex versus overly masculine or feminine vibe. As well, Jaipur Living will present three new collections centered on Indoor-Outdoor and New Naturals. Jaipur Living's new collections embody the best of the bleached naturals, elevated natural-fiber designs, and modern multi-functional elements.

Just in time for summer outdoor entertaining, Nikki Chu is bringing her distinctive design view to the Indoor/Outdoor category. This diverse collection of 11 pieces features flat weaves that are made with washable, durable fibers making them perfect for busy families or ardent entertainers both inside and outside the home. The natural yet eyecatching rugs pair perfectly with casual furniture or bold pops of color from pillows or throws.

“I saw an opportunity to bring amazing designs to a category that has previously been fairly mundane," said designer Nikki Chu. “With Decora, we are bringing the elements of ethnic, tribal, and modern globalism into the designs by introducing cool colorways and patterns.”

“My inspiration for the collection was to create a beautiful outdoor atmosphere that is stylish, yet functional and feels like an extension of your indoor space” says Chu.

In addition to Decora, Jaipur Living will present three new collections centered on Indoor-Outdoor and New Naturals:

• Veranda Indoor/Outdoor pillows with bold pops of color and engaging patterns.
• Roland, a beautiful new naturals collection with bleached fibers, made from recycled bottles.
• Waverny, which features flat weave, full polyester with subtle color weaves.

As well, Jaipur Living will introduce additions to several of its best-selling lines, such as Naturals Tobago.

The Jaipur Living showroom at America’s Mart, Building 1, 12-F-9 Atlanta, GA, will be open daily from 9 a.m. to 6 p.m. during market.

ABOUT NIKKI CHU

Nikki Chu Home consists of fashion bedding, basic bedding, pillows, rugs, throws, paint, wall art, and decorative accents. It is a brand that understands home, function and fashion with a MISSION to create “an affordable luxury brand” that combines fashion and lifestyle all in one. Canadian-born designer Nikki Chu has a philosophy to create spaces that are personalized, comfortable, and yet stylish, with touches of glamour. She mixes modern lines with updated and simplified ethnic patterns to create her unique vision. Her fashion-fused style offers sophisticated designs that represent the best of today’s trends in easy, livable, “go-to” items that effortlessly layer into anyone’s home.