Derived from the Hindi word meaning “expression of my heart,” Manchaha is a
celebration of creativity, heritage, and purpose.
This award-winning upcycling initiative empowers rural Indian artisans to
weave one-of-a-kind rugs using leftover hand-spun yarn, reducing industry
waste while creating sustainable livelihoods. Each rug is inspired by the
weavers’ personal stories, culture, and surroundings, transforming craft
into a medium for self-expression and storytelling.
Manchaha goes beyond traditional design, giving artisans the freedom to
unleash their creativity directly on the loom. The result is vibrant, deeply
personal rugs that embody artistry, conscious luxury, and social impact.