Derived from the Hindi word meaning “expression of my heart,” Manchaha is a celebration of creativity, heritage, and purpose.

This award-winning upcycling initiative empowers rural Indian artisans to weave one-of-a-kind rugs using leftover hand-spun yarn, reducing industry waste while creating sustainable livelihoods. Each rug is inspired by the weavers’ personal stories, culture, and surroundings, transforming craft into a medium for self-expression and storytelling.

Manchaha goes beyond traditional design, giving artisans the freedom to unleash their creativity directly on the loom. The result is vibrant, deeply personal rugs that embody artistry, conscious luxury, and social impact.