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"Sustainability is a mindset—an understanding that every choice we make leaves a lasting impact. While the word 'sustainability' can feel daunting to many, it becomes attainable through subtle shifts in perspective. One way I embrace this is by investing in intentionally produced products that I know will stand the test of time and be cherished for generations."
Marina Testino, Global Sustainability Ambassador for Jaipur Living
At the heart of our business lies a commitment to empowering women, championing dignity, and respecting both people and the planet. In making high-quality, handmade rugs accessible to our customers, we’re also supporting a network of more than 40,000 artisans. Through our model, we empower women artisans in rural India, enabling them to craft sustainably from their homes—surrounded by family, tradition, and purpose.
Manchaha
The award-winning initiative empowers rural Indian artisans to craft one-of-a-kind rugs from leftover yarn, reducing waste and supporting sustainable livelihoods. Each vibrant rug tells a story inspired by the artisan's culture, embodying creativity and conscious luxury.
100% Undyed Wool
Undyed wool is a natural, renewable resource, requiring significantly less water than dyed wool, making it exceptionally eco-friendly. Each undyed wool rug features subtle, dimensional tone-on-tone effects, uniquely reflecting nature’s beauty.
Natural Fibers
Natural Fibers rugs, such as Jute and Sisal, are both renewable resources that bring eco-friendly luxury to a space through organic forms and rich textures. Warm, earthy tones offer versatile, timeless designs suitable for both traditional and contemporary interiors.
PET Yarn
PET yarn is crafted from recycled materials and plastic waste that would have ended up in landfills or the ocean. Rugs made with PET Yarn seamlessly blend sustainability, durability, and modern style for versatile indoor and outdoor spaces.