Jaipur Living Presents Stunning Leap Forward

ACWORTH, GA – June 18, 2020– Global rug and textile furnishings company Jaipur Living is excited to introduce 85 pillows and five poufs in one of its largest-ever accessories launches. Colorful, organic, and texture-rich, Jaipur Living’s July 2020 launch bursts with on-trend colors.

Artisan-crafted embroidery elevates the modern machine-made pillow to new heights. Additional attention to detail includes special fringe, and edging whip-stitched by hand. Product coinciding with this launch will be available on jaipurliving.com and in the company’s digital catalogs in July.

“Jaipur Living is very excited to introduce these new pillows and poufs for our July 2020 launch,” said Carl Henrickson, Jaipur Living Director of Brand and Digital Marketing. “Our team brought a fresh and elevated approach to the designs, and we feel it's our best accessories launch yet. A true step forward to better serve our customers with stunning pillows and poufs."

By the Numbers

• 85 new pillows across 7 new & one best-selling collection
• Five new poufs across one new & one best-selling collection

Trends

• Sherpa-boucle’
• Desert neutral colors
• Lots and lots of texture
• Washed out Turkish sun fade look

Pillows

AGO04 Angora Mahya
Handwoven in India of wool, polyester, and linen, Angora spotlights the Sherpa-boucle’ trend with soft rug textiles woven right into the pillows, making them look and feel amazing. Each of the ten pillows that make up the Angora collection feature global style in a pattern of solids and heathers across six designs. Mahya is 22”x22” square with a versatile gray and white colorway.

EMN08 Emani Ibena
Tribal patterns. On-trend desert neutral colors. Global style. The Emani collection’s eight pillows bring to mind beautiful small-knot kilim-woven rugs. Made of 100% cotton and available in two sizes – 22”x22” square and 16”x24” lumbar -- as featured in the taupe and white Ibena pillow.

LXG01 Lexington Winchester
From stone-washed ribbed cottons, to sumptuous cotton velvets, to contrasting edges whipstitched by hand, the 10 pillows that make up the Lexington collection offer loads and loads of texture. The collection’s five designs are at home in transitional or traditional décor, like the roomy 26”x26” Winchester pillow in stately blue. Other pillows in the collection are 22”x22” and 20”x20”.

MEZ01 Mezza Birch
Detailed velvet applique work and stone-washed 100% cotton velvet are the hallmarks of the Mezza pillow collection. Two trellis, chain, and tiles designs across five pillows foster traditional and transitional appeal. The down-to-earth brown and white Birch pillow is 22”x22”.

NOU28 Nouveau Janco
The Nouveau collection introduces 28 pillows of 100% cotton velvet and texture-building embroidery for soft but structured looks. Seven designs are available - from solids and heathers to trellis, chains and tiles, to geometric, and a timeless chevron pattern seen in the Janco design. Rich tones make Nouveau pillows ideal for mixing, matching and layering. Available in four sizes: 22”x22”; 13”x21”; 26”x26”; or 16”x24”.

PUB04 Puebla Katara
A diverse and earthy color palette melds with tribal patterns and global style to create the stunning Puebla collection. These 12 Moroccan Sabra pillows are made of 100% wool sourced in India and are inspired by the Turkish sun fades trend. Stylish Katara boasts an eye-catching red and gray color palette in a 13”x48” lumbar length. Other Puebla pillows are 16”x24”, 22”x22”, and 24”x24”.

ROV05 Revolve Bayram
A 100% cotton canvas fabric combines with a gilt vintage print to create the new Bayram pillow in the popular Revolve collection. It’s the look and feel of the famous Italian Fortuny fabric in a 22”x22” square pillow. Bayram brings an elegant pop of gold and gray to global décor.

TGA04 Taiga Ikal
Fine linen and linen-blend fabrics, desert neutral shades, and simple embroidery foster a delicate statement in the easy-to-layer Taiga collection. Patterns across Taiga’s eleven pillows include solids and heathers, tribal, stripes, border, and geometric patterns. Five sizes to consider: 13”x21”; 22”x22”; 24”x24”; 18”x18”; and 16x24. The Ikal pillow presents an easy going natural and gray colorway in a stripes pattern and global style.

Poufs

AMR01 Amarillo Durro
Casual and fresh with global style, the new Amarillo collection presents two 18”x18”x18” cylinder-shape poufs. The Durro design spotlights great handmade texture in a wool and

SAA17 Saba Oliana
Five new trend-forward poufs join the best-selling Saba collection. Made of jute or a blend of jute and cotton, these poufs feature earthy, neutral tones and an ombre effect. Available in 18”x18”x12” or 18”x18”x18” like the Oliana striped pouf in a summery taupe and white.