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It is said that hand-knotted carpets originate from nomadic tribes who processed wool into the first flat woven fabrics well over 500 years BC.
1727
"The Pink City”, Jaipur was established in India.
1978
NK Chaudhary gave up a bank job and borrowed Rs. 5000 from his father to start his carpet business. The journey began with 2 looms, 9 weavers, and one scooter in Rajasthan.
1986
NKC starts to export his rugs directly, thus taking the first step towards his dream of connecting artisans to global markets.
1998
Jaipur Living officially opens, bringing a U.S. headquarters to Atlanta, GA.
2004
Jaipur Rugs Foundation was established under Rajasthan Public Trust Act.
2007
The Jaipur Family of Brands facilitates the work of 40,000 artisans across India by providing them with a digital interface.
2016
The company begins to sell its rugs in global markets.
2018
Jaipur Rugs wins two German Design awards with weaver turned designer Bimla Devi and design director Kavita Chaudhary under its sustainably focused Manchaha collection.
2020
Opening of the flagship store in Mumbai and Jaipur. Jaipur Rugs wins three Carpet Design Awards, Archiproducts, and Edida Award.
2021
Opens stores & showrooms around the world including Dubai, Milan
2023
Officially opens new Atlanta showroom
2024
Earns the SA8000 certificate- an international achievement for social accountability to healthy working conditions.
“For Jaipur Living, it was never singularly about the rug. This business was a conduit to a group of women who had perfected a craft that needed to be seen and elevated.”
At the heart of our business is a deep respect for people and the planet - woven into every knot and every choice we make.
Our sustainability journey is guided by three pillars: people, planet, and product. We craft timeless rugs through ethical practices and thoughtful sourcing, creating beauty that honors both tradition and the Earth.
Jaipur Rugs Foundation works to enhance the livelihood of artisans by building an ecosystem that empowers rural India. We weave in sustainability through training, skilling, and supporting holistic development.
Jaipur Living is led by three of our founder’s five children, who continue to push the business forward as a design innovator. Through close collaboration with designers and artisans, they’ve expanded their father’s vision—growing awareness of our handmade rugs while embracing new construction innovations and honoring the integrity and craft of the artisans behind each piece.
Doorstep Entrepreneurial Model
The Jaipur System removes the middleman by employing a network of 40,000 artisans in more than 700 villages in India, ensuring quality and consistency. We connect with our artisan partners through a common thread of love and compassion. They’re provided a livable and reliable wage, along with opportunities for personal growth and development.
