Inspiration is everywhere—the archives of Vogue, global jaunts to far corners of the world, vintage rugs from the souks of Marrakech, the simplistic beauty of nature. But the design inspirations that resonate deepest are the ones steeped in history, rooted in generations of craft, and founded on a sense of place. Luxury begins where tradition comes alive. Here, Jaipur Living takes a walk through classic rug motifs that are grounded in the African, European, and Asian continents.
The Map of Luxury
Whether modern, contemporary, transitional, or traditional, rug designs, patterns, and styles pull from centuries of craftsmanship, with motifs engrained in cultural practices and identities. The beauty in interior design is bringing classic rug practices to homes around the globe—as textbook iterations of the original or as interpretations suited for the discerning eye of a modernist.
The history of a place and its people are woven into the rugs lovingly handmade by the artisans who hope to share their story, their home, and their heart with the world at large. “As a child, I visited villages with my father—N.K. Chaudhary, founder of the Chaudhary Family of Brands—and saw how he interacted and respected their craftsmanship. This instilled an enduring respect for artisans, their handiwork, and the storytelling that goes into each rug they weave,” says Asha Chaudhary, CEO of Jaipur Living. “At Jaipur Living, our goal has always been to create beautiful lives and that starts with connecting weavers directly with interior designers, the design world, and, of course, celebrating their art.”
Inside these pages, we invite you to explore not only our artisan-made, handcrafted rugs, but to also learn the history of the patterns and shapes that take form in our luxury collections. From the Old World motifs of Turkey, India, Morocco, and beyond to the New World stylings of contemporary, global, and abstract rugs—we’ll take you on a tour of traditional designs and their modern translations.
“Jaipur Living rugs marry the centuries-old craft of hand-making rugs with modern, on-trend designs as dreamt by our immensely talented product development team and our artisans in India,” says Chaudhary. “It’s a stunning, seamless marriage.”
