Meet The Team

Asha Chaudhary

President and Chief Executive Officer

For Asha Chaudhary, president and CEO of Jaipur Living, the rug industry is deeply personal. Growing up in India, she watched her father, N.K. Chaudhary, build Jaipur Rugs on principles of dignity, fairness, and love. Defying societal prejudices, he created opportunities for over 40,000 artisans, many from marginalized communities.

Asha moved to the U.S. in 1997 to attend Emory University, earning a Bachelor of Business Administration in finance. After returning to India, she immersed herself in the family business, learning every aspect of the supply chain and fostering a deep appreciation for the craft.

In 2008, Asha took over leadership of Jaipur Rugs’ U.S. operations, launching Jaipur Living to bring her father’s vision to the Americas. Under her guidance, the company has expanded its offerings to include pillows, poufs, and throws and has grown its presence with interior designers, retailers, and e-commerce partners.

Asha is a graduate of Harvard Business School’s Owner/President Management program and a founding member of the Young Presidents’ Organization Atlanta Chapter. Her mission remains to preserve the art of hand-knotted rugs while creating beautiful lives for artisans, designers, and customers alike.

Archana Chaudhary

Chief Operating Officer

Growing up in India, Archana Chaudhary watched her father, N.K. Chaudhary, build his business, Jaipur Rugs, into India’s largest manufacturer of hand-knotted rugs, employing and giving back to over 40,000 artisans.

Archana joined the Jaipur Rugs in 2003 after graduating from North Carolina State University with a Bachelor of Science in Textile Chemistry.

In 2008, alongside her sister Asha Chaudhary, she launched Jaipur Living in the U.S., with a mission to bring Jaipur Rugs’ vision to the Americas, connect artisans to the interior design world, and expand the company’s product selection to include pillows, poufs, and throws.

In 2017, Archana was named Jaipur Living’s chief operating officer. As COO, Archana manages the customer success, information technology, inventory planning and replenishment, and distribution center operations departments.

With an eye toward innovation, Archana has led the development of some of Jaipur Living’s key programs and projects, including flat-rate shipping, a more streamlined returns process, the ordering and management process of custom rug pads, the custom modification process, and the exploration of robotic process automation.

Nitesh Chaudhary

Director of Innovation & Supply Chain & Technology

As director of innovation, supply chain and technology, Nitesh Chaudhary splits his time between Jaipur Living’s U.S. office and Jaipur Rugs’ India office. He initiated Jaipur Living’s made-to-order program and drives innovation in the company’s overall supply chain. Chaudhary also focuses on technology strategy to increase efficiency, streamline processes, and enhance the customer experience.

“Being an industry leader, we at Jaipur Living keep challenging ourselves to break benchmarks and set new ones,” he says. “Everyone works together as a family with the common goal to serve our customers’ needs while uplifting the thousands of artisans who work with us.”

Before joining Jaipur Living in 2018, Chaudhary worked for commercial printing and LED lighting start-ups in Boston. He earned his Bachelor of Business Administration with a concentration in entrepreneurship from Babson College.

Zoe Glade

Chief Marketing and Digital Officer

As Chief Marketing and Digital Officer at Jaipur Living, Zoe Glade combines her passion for storytelling with her extensive experience in brand strategy, digital marketing and consumer engagement to drive the brand’s next phase of growth.

With over 20 years of marketing experience, Zoe is responsible for shaping Jaipur Living’s multi-channel marketing vision and digital strategy, enhancing brand value, growing brand love and creating exceptional consumer experiences.

Before joining Jaipur Living, Zoe held senior leadership roles at renowned organizations, including The Coca-Cola Company, The Home Depot, SPANX, the American Cancer Society, and SpoonfulONE, where she served as Chief Marketing Officer. Her career spans digital strategy, e-commerce, paid media, content development, and brand innovation, with a consistent focus on building deeper connections between brands and their audiences.

Zoe holds a B.A. in Public Relations from the University of Tennessee and an M.A. in Journalism and Public Policy from American University. An entrepreneur at heart, she is known for building high-performing teams and pioneering digital transformation initiatives that bridge the gap between traditional marketing and emerging technologies. At Jaipur Living, Zoe continues to blend creativity and analytics to strengthen the brand’s presence and enrich the customer journey.

Danielle Casson

Chief Financial Officer and Chief Strategy Officer

Danielle Casson joined the Jaipur Living family in March 2024 and is currently our Chief Financial Officer and Chief Strategy Officer. In this dual role, she oversees the Company’s financial performance while leading our strategic growth planning and execution, both of which are underpinned by building an analytics capability and data-driven decision making.

Prior to joining Jaipur Living, Casson spent more than a decade in investment banking, including nearly 10 years at Jefferies, a global investment banking and capital markets firm, in the Consumer & Retail Group. As a Managing Director, she provided strategic leadership and advisory services in a number of high-profile transactions, establishing herself as a trusted advisor to clients across apparel, footwear, accessories, and home décor and furnishings businesses, with a particular focus on DTC and omni-channel brands.