Jaipur Living Launches New Design Program, Manchaha Featuring sustainably made rugs in award-winning designs

Acworth, Georgia—As a global rug company, Jaipur Living has always been conscious of its impact on the environment and the importance of sustainability. Its efforts to reduce waste while continuing to support its talented artisans led to the creation of the Manchaha program, which is now available to purchase.

Named for the Hindi word meaning “expression of love,” the Manchaha program is a direct answer to the question of how to reckon with thousands of pounds of yarn scraps. Not content to let them go to waste, Design Director Kavita Chaudhary of Jaipur Living’s India based counterpart, Jaipur Rugs, challenged some of the company’s most prolific artisans to create their own rug designs, with the only guideline being that they use leftover materials. Each handmade rug is the story of its creator—with more than 200,000 knots filled with emotions, dreams, and personality.

“At Jaipur Living, we believe in the power of creative expression. Our rugs are a medium for our designers to bring their own creativity to life, and we empower our artisans to find freedom through creativity. Our Manchaha program is a testament to the power of creative freedom.”
— Asha Chaudhary, CEO of Jaipur Living

The resulting collection includes award-winning designs and one-of-a-kind home accessories that reflect the personal stories of the artisans behind each rug. In this way, the Manchaha program is more than an opportunity to recycle scrap fabric—it is a testament to the power of creative expression.

The Manchaha collection is available online with limited availability at JaipurLiving.com.

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